In today’s digital age, promoting your tech business is just as important as building the product itself. Even the best solution won’t sell if people don’t know about it, which is why marketing is critical whether you’re just starting or scaling up. The good news is that promotion doesn’t have to be expensive. A variety of free online tools make it easier than ever to spread the word without breaking the bank. In this article, we’ll look at five powerful options: Canva, Snappa, MailChimp, Later, and PosterMyWall, and explore the unique features they offer to help you grow your tech business.
- Canva
Canva is a household name that offers something for everyone. It’s an all-in-one design powerhouse with an intuitive drag-and-drop interface and thousands of templates tailored for tech business needs: flyers, pitch decks, presentations, social media graphics, and even custom websites. Canva also provides advanced features like brand kits, background remover, resizing tools, and AI-powered design assistance, making it especially valuable for entrepreneurs or teams with little to no design experience.
The Pro plan starts at $12.99/month, giving you access to over 100 million premium stock photos, videos, audio, and graphics. It also includes an expanded template library, unlimited folders, 1TB of cloud storage, and all the advanced features like brand kits and background remover. It also offers Teams and Enterprise plans.
Canva has excellent user feedback, with many praising its intuitive interface and ease of use. Its extensive library of free templates and design elements makes it a go-to tool for both beginners and professionals. One user shared, “I love Canva Pro because it lets me create polished designs in minutes; the brand kit keeps my projects consistent.” However, Canva isn’t without drawbacks. Some users have reported billing issues, such as being charged even after canceling accounts. Others feel the free version is too limited, with most of the powerful features locked behind the Pro plan.
- Snappa
Snappa is another widely used graphic design tool, with a strong focus on social media marketing. It offers thousands of free templates tailored for tech businesses, along with access to millions of stock images to create polished visuals. Snappa also makes publishing easy by allowing you to create and share content directly to platforms like TikTok, Instagram, Facebook, and X.
Snapp offers a free version which gives you access to 6,000+ templates, access to 5 million+ graphics, and up to 3 downloads per month. The Pro plan costs around $15/month, with unlimited downloads, social integrations and custom font support. You can also avail Snappa’s Team plan at $30/month which adds collaboration to its vast library of features.
Snappa is widely appreciated as a quick and reliable tool for creating social media content. Many users describe it as “effortless graphic software,” highlighting its simplicity and the convenience of having access to a large library of royalty-free photos and graphics. However, some users feel that Snappa falls short when it comes to advanced functionality. Complaints often mention the lack of features such as custom drawing tools and AI-powered capabilities.
- MailChimp
Mailchimp is one of the most recognized names in email marketing and automation. It provides a wide range of features, including email campaign creation, free templates, and a user-friendly drag-and-drop email builder. Beyond email, Mailchimp also offers additional marketing tools such as landing pages, basic CRM functionality, and marketing automation workflows.
MailChimp offers a free plan that allows up to 500 contacts and up to 1,000 email sends per month. The Essentials plan starts at $13/month for 500 contacts and 5,000 email sends. The Standard plan begins around $20/month and includes advanced automation, custom-coded templates, send-time optimization, etc. For large-scale use, the Premium plan starts at $350/month.
Mailchimp is widely appreciated for its intuitive design and broad adoption, making it a go-to tool for tech businesses focused on email marketing. Its easy integrations and scalability are particularly valued in the fast-paced tech space. However, some users feel its pricing is on the higher side compared to alternatives, especially as subscriber lists grow.
- Later
Later is a widely used social media scheduling tool that helps you plan and publish posts across multiple platforms, including Facebook, Instagram, TikTok, and more. Its drag-and-drop scheduler makes content planning simple and efficient, while features like a media library and built-in analytics provide insights into performance. It also offers extras such as hashtag recommendations to boost reach and engagement.
Later offers a range of pricing plans, starting with a free version that allows you to schedule up to 30 posts per social profile. Paid plans begin at $16.67 per month, providing higher posting limits, longer analytics history, and support for additional profiles. For growing teams, the Growth plan builds on the Starter features by adding more connected profiles, a Social Inbox for managing conversations, and collaboration tools with content approvals.
Later is often praised for its ease of use, making it accessible to users at every experience level. As one reviewer put it, “Later is so amazingly user-friendly. Easy to understand, easy to use. Analytics are top notch.” That said, not all feedback is positive. Some users have expressed frustration with Later’s billing practices, particularly around refunds and auto-renewals. A few reported being charged even after canceling free trials, which has been a common pain point.
- PosterMyWall
PosterMyWall is a true juggernaut when it comes to speed and simplicity, making it an ideal choice for promoting tech businesses. Whether you need product launch posters, event flyers,, or promotional banners, its intuitive interface allows you to design professional-quality content in minutes. With a vast library of free tech flyer templates, you can choose from hundreds of ready-made designs and customize them effortlessly. PosterMyWall also offers one of the best social media marketing platforms, allowing you to create, manage and publish social media content directly from it. Combined with its AI capabilities, you can create polished, professional graphics in seconds.
PosterMyWall’s Premium plan starts at $9.95/month, giving users unlimited high-quality image downloads, basic video downloads, access to premium templates, custom fonts, and watermark-free designs. For more advanced needs, the Premium Plus plan at $29.95/month.
PosterMyWall is often praised for its speed, simplicity, and high-quality output, making it a favorite among non-designers and professionals alike. One reviewer shared, “PosterMyWall is an unbelievably easy way to create awesome marketing. We’ve got design, social media publishing, and email marketing, all in one place.” Overall, users consistently appreciate its ease of use, quick turnaround, and ability to deliver professional-quality marketing materials without the steep learning curve of traditional design tools.
Conclusion
While the other platforms are excellent in their own right, each offering something unique, PosterMyWall stands out as the go-to tool for promoting a tech business. It not only matches the features of its competitors but also goes beyond with added simplicity and flexibility. Whether you’re just starting out or already running an established tech brand, PosterMyWall serves as a one-stop shop to design, market, and promote your business with ease.
